OK, you are in agreement with me to create a measurement strategy, but how do you accomplish this? Below I have come up with a discipline 5-step approach to help you develop a sound measurement strategy. The steps are:
- Identify key performance indicators (KPI) and define objectives
- Identify KPI sources
- Assign ownership(s)
- Determine frequency of KPI reporting
- Create a KPI template and define reports
In the following weeks I will walk you through each of the steps above and share with you the successes and challenges I have encountered.
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