Interactive Angle: E-mail Deliverablity Rates Continue To perform

February 09, 2009

E-mail Deliverablity Rates Continue To perform - January 2009 Study Reports

Thought e-mail was a dying channel well data relased by Epsilon in January 2009 study stated that delivery rates are the same Q3 2008 as they were in Q3 2006. However, open rates and click-thru rates have decreased slightly. In Q3 2008 open rates averaged 19.8% down about 4.1% when compared to Q3 2006 open rates of 23.9% . Click-thru rates in Q3 2008 averaged 7.3% down about 1.4% when compared to Q3 2006 click-thru rates of 5.9%.

Source: eMarketer

Posted by Kerry Manaster at 09:48 PM in Email Perspectives | Permalink

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