Very surprising statistics regarding Twitter.
- Males make up 63% of Twitterers
- California residents account for more than 57% of Twitter's visitors
- Twitter's largest age demographic is 35-to-44-year-olds who make up 25.9% of its users.
- 14.7% of Twitter visitors are type H03 a.k.a the "Stable Career," comprising a "collection of young and ethnically diverse singles living in big-city metros like Los Angeles, Philadelphia and Miami." The Stable Career tends to work in the arts and entertainment industry, drive small cars and espouse very liberal political views.
- 12.3% of Twitter's visitors are H01 a.k.a. the "Young Cosmopolitan," 40-somethings likely to drive a Prius, earn household incomes over $250,000 per year and also identify with very liberal politics.
There is data that contradicts the above information, however the common factor and key takeaway is
- Twitter is not just 18-24 year olds using the service as an SMS substitute.
- Older, professional (male) audiences are key Twitter users.
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