Razorfish has released their 5th annual Digital Outlook report. The report reveals the key digital trends, strategies and what to look out for throughout 2009. Below is some of the thinking from the report.
- "Social media and Social Influence Marketing exploded this year partly due to the economic downturn. Consumers began losing faith in large institutions and experts and turned to each other for advice. Marketers embraced SIM this year too because it's a very cost-effective means of reaching their customers."
- "Social media advertising will finally hit its stride in 2009 as advertisers figure out better ways to embed social media into ad units."
- "Advertisers continue to support search because it delivers a stronger ROI than many other tactics, especially in an economic downturn. We don't think search is recession-proof though, and do expect some budget tightening in 2009."
- "Television is undergoing a fundamental shift - it is going digital in all aspects and is becoming more niche in terms of both audiences and programming."
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