I heard the phrase "video snacking" at a conference last month for the first time and decided to lookup a definition on the Internet to gain better understanding of this online trend. My first destination was to search Wikipedia and to my surprise there was no entry for the phrase. Next I did a Google search and I came across a couple interesting articles. The first was in MediaPost.com.
The article in MediaPost.com defined video snacking as "creating viewing habits around quick and consistent consumption of video". Not only did they provide a definition, they had metrics to support this online trend.
- 146 million people, or 77% of the U.S. Internet audience, viewed online video.
- Those viewers watched 34% more online videos than they did last year.
- The average online viewer watched 273 minutes of video, up over 40% vs. the previous year.
- The average duration of online video is fairly short, at 3.1 minutes per video.
- And, the audience viewed 87 videos per month on average, 18 more videos per month than last year.
After reading the MediaPost article I came across a NY Times article highlighting another trend on video snacking. The article stated "in cubicles across the country, lunchtime has become the new prime time, as workers click aside their spreadsheets to watch videos on YouTube, news highlights on CNN.com or other Web offerings". Even Alan Wurtzel, head of research for NBC said to go take a walk around your office at lunchtime to observe this trend. “Out of 20 people, I’m going to guarantee that 5 are going to be on some sort of site that is not work-related.”
The last set of articles I came across explained how companies are looking into harnessing the concept of lunchtime video snacking for learning, however there were no specific details. As I come across more information I will be sure to post the information on Interactive Angle.
Sources:
Media Post - The Online Video Snacking Trend
NY Times - Noontime Web Video Revitalizes Lunch at Desk
Kerry, you might want to check out Vidsense... We bill ourselves as the first Video Snack Network.
Visit www.Vidsense.com
Jaffer
Posted by: Jaffer Ali | June 01, 2009 at 06:33 AM