With all of the hype that has been surrounding Facebook this past year you would think there would be many applications that would use information within a social profile to create a customized user experience. This experience would be driven by the data within your profile such as age, sex, interests, and a few other data points that almost everyone will have filled out. Once the data is gathered then business rules would be applied to the information to give you a personalized experience of a product or service.
Well I am excited to say Volkswagen has created an application that taps into the power of Facebook. This unique Facebook application was developed around an ad campaign called Meet the Volkswagens and was developed by Crispin Porter + Bogusky. Using data from a user’s social profile the Facebook application is automatically tailored to each individual user making it more relevant to their needs. In addition to creating relevant content, the application creates a seamless user experience that encourages you to explore the results and then pass it along to a friend.
Check the application out for yourself and please do not hesitate to let me know if there are other unique applications like this one out there.
Source: Meet the Volkswagons
I think it's great that they have harnessed the power of user information, however, they're missing the boat by not allowing users to immediately post their results to their profile. It seems like they're forgetting the power of social networking.
Posted by: Jen Walsh | July 10, 2009 at 10:39 AM
Great point Jen.
Maybe VW will view this thread and comment?
Thanks for your thoughts and have a great weekend!
Posted by: Kerry Manaster | July 10, 2009 at 01:04 PM